-The Benji phenomenon released in 1974 has now become a new sensation taking the beloved classic and reintroducing it across all major platforms (Film, Digital, Gaming, Publishing, Merchandise, Events).
–Benji was created by Joe Camp with a core main brand value: “Dogs are more than just pets, they’re part of our family”.
-The brand is now being relaunched by son, Brandon Camp, translating those same values for a modern audience. Benji is the story of an unlikely hero that steps up to save the day, reminding us that all of our pets are our heroes in some way.
-The “Power of Pets” started with Benji, and has grown into a huge global business: Global pet-related spending hit $100 billion in 2016 (+$51 billion five years ago). More than just a dog, Benji represents what is great about everyones’ pets!
-With a target that includes Boys & Girls, Retro Fans, Families and Pet Owners, this brand is ready to develop products for people and pets: Toys, Apparel & Accessories, Hard&Soft Goods, Services and Consumables.