Gudetama

Gudetama

-Is the new Sanrio character, which fully honors his name, is an adorable, lazy and dramatic egg which represent us in our moments of lazyness in a very funny way.

-It was launched in Asia in 2013 and in 2015 in Europe and United States with a great success.

-It has more than 200 capsules of video available on Youtube.

-It’s a phenomena via social media in United States.

-The brand has strategic collaborations with McDonald’s, Hot Topic, Forever 21, New Era, and many more.

Categories

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Licensor

Gudetama

Target

Men and Women (+12 years)

Location

Mexico

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