-Is the new Sanrio character, which fully honors his name, is an adorable, lazy and dramatic egg which represent us in our moments of lazyness in a very funny way.
-It was launched in Asia in 2013 and in 2015 in Europe and United States with a great success.
-It has more than 200 capsules of video available on Youtube.
-It’s a phenomena via social media in United States.
-The brand has strategic collaborations with McDonald’s, Hot Topic, Forever 21, New Era, and many more.