LINE FRIENDS was originally created as sticker characters of a mobile messenger application ‘LINE’, which boasts over 200 million active worldwide users in more than 230 countries. Users send around 2.4million stickers in their daily conversations, making the 11 characters their tool for communication.
With “Brown”, “Choco” and “Cony” as its signature characters, LINE FRIENDS has quickly expanded its portfolio to feature a wide range of character products, animation series and mobile games along with cafés, hotels and even theme parks around the world.
LINE FRIENDS has continued to partner with global brands in various businesses from fashion to beauty to foods, which are closely related to people’s lifestyle. It has made more than 100 different licensing deals all over the world. Trendy millennials are the core customers of LINE FRIENDS.
LINE FRIENDS has become a representative character brand after winning several prestigious awards, including “Best Asian Property of the Year” at the 2015 LIMA Asian Licensing Awards as well as the 2015 and 2016 Asian Licensing Awards for “Best Asian Property.”
LINE FRIENDS is expanding its footprint in retail. It has operated 84 stores in 11 markets worldwide. In July, 2017, the brand opened its first official U.S. store in New York City’s Times Square. Within 10 days after the opening, LINE FRIENDS already had more than 300,000 visitors to its store.