Yo-Kai Watch

Yo-Kai Watch

Yo-Kai Watch is Japan’s biggest social craze in the last decade, placing itself  as a brand without precedent in an impressive 74% market share.

-In the first two years of launching, in Japan alone, more than $ 2 billion of sales in license product have been raised.

-More than 10 million units sold of the video game for the console Nintendo 3DS worldwide.

-TV program is # 1 in Japan among children aged 4 and 9.

-Successful launch of three films during 2015 and 2016 respectively, surpassing Star Wars during the first week of its premiere in Japan.

-In Mexico the TV cartoon it’s transmitted by Disney XD in prime time.

-Hasbro is the toy partner of the brand worldwide with extraordinary product distribution and point-of-sale campaigns.

 

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Categories

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Licensor

Yo-Kai Watch

Target

Multitarget

Location

Mexico, Center America, Caribbean, Colombia, Venezuela, Ecuador, Chile and Peru

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