In South America, Despicable Me 3 has an extraordinary impact and Tycoon was there, from Colombia, making huge implementations to promote this brand. From July 10th-August 4th, Tycoon negotiates and close multicategory spaces in 50 big stores from El Éxito with hall signage (approx. 40 square meters).
Also they manage the brand appareance in the digital and print Catalogue, with the codification of all the licensees of Despicable Me and a character tour in 6 stores (2 in Bogotá and 4 in Medellín) with a massive impact of the brand in Colombia.
El Éxito is the most important chain store in Colombia and #1 in sales. They have almost 300 stores in Colombia, 50 of them in triple A format, where the signage was made. The licensees involved were Éxito, Evacol, Oto Caps, Covers Design, Scribe, Adhesivos internacionales, Continente (toys distributor), Ronda, Asturias y Aragón, Stor, Estra, Locería, Distrihogar, Noel, Alpina and Ferrero covering all categories.
Tycoon Colombia keeps developing a great job in South America and they demonstrate it with the Despicable Me 3 implementations.
We want to say thanks to all the licensees involved; to Éxito Group for believing in the brands and to make possible these multicategory spaces; to UIP for it collaboration in this process and to the store managers for their commitment.
Activation and Character Tour