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COLOMBIA: Despicable Me 3 implementations in El Éxito


In South America, Despicable Me 3 has an extraordinary impact and Tycoon was there, from Colombia, making huge implementations to promote this brand. From July 10th-August 4th, Tycoon negotiates and close multicategory spaces in 50 big stores from El Éxito with hall signage (approx. 40 square meters).


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Also they manage the brand appareance in the digital and print Catalogue, with the codification of all the licensees of Despicable Me and a character tour in 6 stores (2 in Bogotá and 4 in Medellín) with a massive impact of the brand in Colombia.

El Éxito is the most important chain store in Colombia and #1 in sales. They have almost 300 stores in Colombia, 50 of them in triple A format, where the signage was made. The licensees involved were Éxito, Evacol, Oto Caps, Covers Design, Scribe, Adhesivos internacionales, Continente (toys distributor), Ronda, Asturias y Aragón, Stor, Estra, Locería, Distrihogar, Noel, Alpina and Ferrero covering all categories.


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Tycoon Colombia keeps developing a great job in South America and they demonstrate it with the Despicable Me 3 implementations.

We want to say thanks to all the licensees involved; to Éxito Group for believing in the brands and to make possible these multicategory spaces; to UIP for it collaboration in this process and to the store managers for their commitment.


Implementations Instore


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Digital Implementations


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Activation and Character Tour


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