“Fast and Furious” activation on Wal-Mart Mexico


Within the great success of the recent new movie The Fate Of The Furious, we placed,in strategic points, an activation in Wal-Mart Mexico of the brand: adults and kids could use the app “Fast&Furious Filmmaker” and do their own movie scene with the track car and cars in the activation. This activation was on 10 stores, starting on April 14th 2017.

Also, in 262 stores, the product of licensees like Aurimoda, Movis, Arra, Mattel & Jada y Bondyfiesta was placed because of the “Child’s Day”, starting April 17th.


We share with you the images of the activation:


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