PERU: “Despicable Me 3” Retail Implementations

With the recent release of the expected movie Despicable Me 3 in Latin America, we realized implementations on stores at Peru with sales points and licensees involved. These were mainly focused on in-store signage, Catalogue, Walk Around Characters and Landing Pages.

Mid Tier “Oechsle”

Since June 26th we placed product from these categories in 10 Oechsle stores: Apparel and Toys.



Since June 26th we placed product in a multi-brand table at Boys Department from the Apparel category in 4 Metro stores.



We will place since July 15th, product from these categories in 29 Falabella stores: Apparel and Toys, Bedding and Footwear with POP material at Toys department and signage in apparel boys department.


Since June 29th we placed product from these categories in 3 Mundo Cómics stores: Apparel, Toys and Dinnerware with Windows presence and Floor Graphics at the main entrance.


Despicable Me 3 keeps on the top of the Global Box Office and in Tycoon we keep with this succesful brand Retail Implementations on Mexico and Latin America.

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