With the recent release of the expected movie Despicable Me 3 in Latin America, we realized implementations on stores at Peru with sales points and licensees involved. These were mainly focused on in-store signage, Catalogue, Walk Around Characters and Landing Pages.
Mid Tier “Oechsle”
Since June 26th we placed product from these categories in 10 Oechsle stores: Apparel and Toys.
CENCOSUD GROUP: “Metro”
Since June 26th we placed product in a multi-brand table at Boys Department from the Apparel category in 4 Metro stores.
We will place since July 15th, product from these categories in 29 Falabella stores: Apparel and Toys, Bedding and Footwear with POP material at Toys department and signage in apparel boys department.
Since June 29th we placed product from these categories in 3 Mundo Cómics stores: Apparel, Toys and Dinnerware with Windows presence and Floor Graphics at the main entrance.