PERU: Despicable Me 3 Promotion with Claro


Tycoon Peru keeps developing a great job in South America and they demonstrate it with the Despicable Me 3 implementations. We want to say thanks to Claro, Prexio and Hexagon for their great promotion and product placement in sell point. 

In South America, Despicable Me 3 has an extraordinary impact and Tycoon was there, from Peru, making huge implementations to promote this brand.

With a promotional window from June 1st to Septembrer 30th 2017, Tycoon negotiated and closed a great promotion with América Móvil Peru (Claro) that consisted in a promotional pack with a loudspeaker of Despicable Me.


The promotion counted with newspaper/magazine announces, digital media, POP instore, e-mailing, web advertising, text messages and activations. In Point Of Sell there were +70K promotional packs with loudspeakers; also panels with promotions and posters in the main Claro distribuitors stores.


The newspaper advertisements were distributed in Publimetro, the free newspaper with more reach in Peru, during the release campaign, the last days of June. The distributors wore branded shirts to amplify the reach impact.


Also, they made a great activation in the most important dance reality show in Peru, lead by Gisela Valcárcel called “El Gran Show”, with a flash mob with Minions character and dancers that amplified the promotion to the audience.




To keep on the high massive reach of the promotion and the brand, we made an activation in Real Plaza Centro, one of the most important and more transited shopping malls of te country, with Minion characters and dancers.

Tycoon Peru keeps developing a great job in South America and they demonstrate it with the Despicable Me 3 implementations. We want to say thanks to Claro, Prexio and Hexagon for their great promotion and product placement in sell point.

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