With an Snapchat filter, Hello Kitty celebrates its birthday


Time goes away fast Hello Kitty is the perfect example. Because of its 42nd birthday the Snapchat App created a Hello Kitty’s filter and celebrities like Rihanna use it to join the conversation and celebration.

You know that…?

-Born in 1974, her increasing popularity has no dependance on the big or small screen exposure.  It is her versatility, that has won her a place in more consumer products than can be accounted for around the world.

-The Hello Kitty brand has more than 1300 licensees worldwide and grosses more than 5 billon dollars every year.  

-Every year, the brand counts with more than 35,000 new releases  in more than 350,000 Points Of Sale.

If you want to know more about Hello Kitty in our website, check out our Brands.

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